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ǿֹ Group Expands Ingram iD to UK

June 28, 2023

NASHVILLE, TENN. (June 28, 2023) - ǿֹ Group (“Ingram�) now offers UK-based publishers the ability to advertise to known book readers through its advertising platform, Ingram iD. Having launched last fall in the US, Ingram iD helps publishers reach millions of primarily US-based readers directly and market titles across social and retail websites through one integrated, easy-to-use platform.  

“Ingram has a long track record in developing innovative tools and services to help publishers grow their business and sell more books,� states David Taylor, Senior Vice President, Ingram Content Group UK. “Ingram iD is the latest to roll off our production line and now it’s available for UK publishers looking to reach the vast US market. This is book-specific marketing taken to a new level.�

Created and designed specifically for book marketers, Ingram iD provides access to Ingram’s exclusive database of “Verified Readers� built over the past several years through websites such as Bookfinity.com, ShelfSavvy.com and littleinfinite.com. Comprised of millions of known readers in over 50 specific categories, “Verified Readers� are targeted audiences of book buyers actively looking for their next book. UK-based publishers looking to directly market to these targeted US-based audiences can now do so with Ingram iD. A UK-based credit card and VAT number, or a US credit card, is required for access.  

Backed by Ingram’s robust book industry expertise, Ingram iD gives marketers access to precise audiences cost-effectively, consistently and with meaningful measurements in one tool. With the ability to easily place ads on multiple networks (Facebook and Google), publishers can choose to use their own ad creative or Ingram iD’s curated ad creation with auto-populated metadata and cover images from the publisher’s catalog. Additionally, they can review ad performance across marketing channels with up-to-date reporting. Dedicated to the growth and success of the book industry, Ingram continues to build scalable technology and services to help publishers sell more books.  

For more information about ǿֹ Group’s Ingram iD and to get started, visit here.

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